Techno Paints Eyes ₹500 Cr IPO, Signs Sachin Tendulkar as Brand Ambassador
Overview
Techno Paints and Chemicals is gearing up for a ₹500 crore Initial Public Offering (IPO) in the fiscal year 2026-27. The company has appointed cricket legend Sachin Tendulkar as its brand ambassador for three years, aiming to boost national presence and brand visibility. Revenue is projected to hit ₹450 crore in the current fiscal year, with ambitious targets set for ₹2,000 crore by 2029-30. Expansion plans include reaching five new Indian states and entering the Middle East market.
IPO Aspirations
Techno Paints and Chemicals is setting its sights on a significant financial milestone, planning to raise ₹500 crore through an Initial Public Offering (IPO) in the fiscal year 2026-27. This move signals aggressive growth ambitions for the paint manufacturer.
The company projects substantial revenue increases, expecting to reach ₹450 crore in the current financial year. Looking ahead, Techno Paints targets a remarkable ₹2,000 crore in revenue by the end of the 2029-30 fiscal year. These figures underscore a confident expansion strategy.
Brand Power-Up
In a strategic move to enhance its national footprint, Techno Paints has appointed cricket icon Sachin Tendulkar as its brand ambassador for a period of three years. The 'Master Blaster's' endorsement is expected to significantly amplify brand recognition and consumer connect across the country.
This follows the company's previous engagement with actor Mahesh Babu, who served as brand ambassador from 2023. The choice of Tendulkar signals a push for broader market penetration and an association with a universally respected figure.
Geographic Expansion
Techno Paints currently operates across eight Indian states, including Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha, and Chandigarh. The company intends to broaden its reach by entering five more states—Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal, and Uttar Pradesh—by the close of 2026.
Further international ambitions are also on the horizon, with plans to establish a presence in the Middle East market by the 2026-27 fiscal year. This multi-pronged expansion strategy aims to capture diverse markets and capitalize on growing demand.
