Elie Saab Stakes $1B on India Luxury Homes with M3M Partnership

Elie Saab's Grand Indian Debut

The globally recognized fashion and lifestyle brand Elie Saab has officially entered the Indian market, marking its presence with high-end branded residential projects. Teaming up with prominent Indian developer M3M, the venture will see luxury residences developed in Noida and Gurugram, with potential for a brand showroom in the future.

Massive Investment and Revenue Potential

This strategic alliance is poised to generate significant revenue, projected to exceed Rs 8,000 crore. The Gurugram project alone, part of a vast 170-acre development, will feature 300 residences across 1.3 million square feet, requiring an investment of Rs 2,000 crore. The Noida project, situated on 6 acres, will comprise 200 three- and four-bedroom homes and 480 one- and two-bedroom apartments, with an estimated investment of Rs 1,500 crore and a revenue potential of Rs 3,600 crore.

Tapping into India's Luxury Appetite

Elie Saab Jr., Vice Chairman and CEO of Elie Saab Group, cited India's robust economic growth, expanding global outlook, and evolving luxury landscape as key drivers for this expansion. "We studied a lot about the India market, the market taste... and to be able to deliver, not exactly what the market expect, but what the market they didn't know," he stated, highlighting a strategy to offer novel luxury experiences.

The Rise of Branded Residences

The move aligns with a broader trend in India's real estate sector, where developers are increasingly forging exclusive tie-ups with international luxury brands to offer differentiated premium housing. This strategy caters to a growing segment of discerning Indian buyers with a strong appetite for luxury. According to real estate services provider Savills India, India is rapidly emerging as a top global market for branded luxury residences, with an anticipated growth of nearly 200% through 2031.