Netflix Adapts to Indian Tastes; Govt Praises Content Shift

Content Evolution

Information and Broadcasting Secretary Sanjay Jaju remarked that Netflix has undergone substantial changes, indicating a strong grasp of the content India desires. He specifically highlighted the platform's move towards what he termed "clean entertainment," suggesting a successful alignment with national preferences.

Jaju made these comments Tuesday during the unveiling of eight short films focused on Indian innovations. He expressed confidence that Netflix's embrace of such narratives signals a positive trajectory for storytelling within the country. The streaming giant, marking its 10th year in India, has previously navigated content-related discussions with government bodies.

Innovation Showcase

The Ministry of Information and Broadcasting, in partnership with the Office of the Principal Scientific Adviser (PSA), launched the "Inspiring Innovators -- Naye Bharat Ki Nayi Pehchaan" initiative. This skilling program, implemented with the Netflix Fund for Creative Equity and Graphiti Studios, aims to promote socially relevant innovation through storytelling.

Eight short animated films, created by students from various universities, highlight the contributions of Indian startups identified by the PSA's office for their impactful work. Participants from Netflix's Voicebox skilling initiative, in collaboration with the National Film Development Corporation (NFDC), provided voiceovers. The program offered hands-on experience to 26 students, with 50% women, mentored by experts from the National Institute of Design and Graphiti Studios. The films will be featured on Netflix's YouTube channel.